Prairie Prophecy Film Screening & Discussion with The Land Institute, Perennial Films & Patagonia Provisions

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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Prairie Prophecy Film Screening & Discussion with The Land Institute, Perennial Films & Patagonia Provisions

Wes Jackson, the visionary scientist, farmer, and co-founder of The Land Institute, has spent his life pioneering a new approach to agriculture that challenges humanity to rethink its relationship with the planet. He's often considered a founder of the modern regenerative agriculture movement.

 
In a new documentary film from Perennial Films, Prairie Prophecy takes viewers on an intimate journey through Jackson's life, from his humble beginnings in rural Kansas to his transformative vision of "natural systems agriculture." Featuring rare archival footage, insights from collaborators, and powerful moments from the fields that inspired his life's work, the story weaves together personal passion, scientific innovation, humor, and the urgency of preserving Earth's fragile ecosphere.


Join us for a special Climate Week screening of the full 90-minute feature documentary followed by a Q&A with with Rachel Stroer (President, The Land Institute), Michael “MJ” Johnson (Director, Prairie Prophecy), Matt Thompson (President, Kansas Wesleyan University, Wes Jackson’s alma mater), and Jen Berliner (Head of Brand & Innovation, Patagonia Provisions, one of the first brands to bring The Land Institute’s Kernza® perennial grain to market).

September 
24
, 
2025
 | 
4:00PM
 – 
6:30PM
Angelika Film Center
18 W Houston Street, New York, NY, 10012
Register Now
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The Minimal NYC

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

 
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

Speakers

MIchael “mj” Johnson

Director, Prairie Prophecy


Rachel Stroer

  President, The Land Institute 

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

Matt Thompson

President, Kansas Wesleyan University

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

Jen Berliner

Head of Brand & Innovation, Patagonia Provisions

Jen Berliner is the Head of Brand & Innovation at Patagonia Provisions, Patagonia's food and beverage division, where she focuses on commercializing and scaling foods that help fight the environmental crisis, with an emphasis on building consumer awareness and adoption of regenerative organic agriculture. 

 

Before Patagonia, Jen was the General Manager and CEO of two high-growth natural foods startups: Medlie, which made organic vegetable drinks; and Moonshot, the first climate-friendly snack brand. She grew Moonshot from its inception to 3,500 retail locations in under two years. Moonshot was the 2021 Expo West NEXTY winner for Best New Salty Snack, a featured brand in Whole Foods Market’s 2022 Top Trends list, and partnered with Patagonia in March 2023. 

 

Jen previously worked at PepsiCo, holding multiple brand management roles with a focus on strategy and better-for-you product innovation, and GMMB, a policy-focused cause marketing agency. She holds a BA from Vanderbilt University and an MBA from the Yale School of Management. Jen serves on the boards of the Yale Center for Customer Insights and Naturally Bay Area. She resides in San Francisco with her husband and two sons.


Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“If your life’s work can be accomplished in your lifetime, you’re not thinking big enough.”

Wes Jackson

Co-founder, The Land Institute


Prairie Prophecy Film Screening & Discussion with The Land Institute, Perennial Films & Patagonia Provisions

Join us in watching Prairie Prophecy at the Angelika Film Center followed by a lively Q&A with director Michael “MJ” Johnson, The Land Institute President Rachel, Kansas Wesleyan University President Matt Thompson, and Jen Berliner of Patagonia Provisions.

Register Now
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